Is it still worth creating a Google My Business account?

With all the controversy around Google Local lately and the fact that there are now just three local listings shown instead of 7 made me wonder if it is still worth creating a Google Local listing.

The PIN cards seem to be taking forever to arrive these days and on more than one occasion I’ve had map locations randomnly change to a different location sending customers to the wrong place amongst other problems.

It’s getting harder and harder to encourage customers to leave reviews on your Google listing because it’s not a straight forward process unlike Facebook where most people are more than happy to leave a review without even being asked.

However, the signals that a Google business listing can provide are still valuable for local SEO, so setup your page, get a handful of local citations using exactly the same address, make sure to get at least 5 reviews and embed your listing onto your website.

Although Google My Business probably isn’t going to be a quick route to the top as it once was, it’s still worth the effort!

Good UX Design can help increase conversions by up to 25%

This month I decided to run an A – B test on two real estate websites.

Site A:

has a very clean and simple design with lots of white space, it also makes use of the Golden Rectangle theory with no fancy features.

 

Site B:

Has an animated banner at the top of the page, it also tries to make use of the Golden Rectangle theory but mixes horizontal and vertical rectangles. On the right hand side there is an interactive map, the purpose of the map is not directly obvious.

Site A is converting 25% higher than site B and the cost per conversion is 42% lower!

How making your website more user friendly can help you to rank better

Dwell time is a much over looked factor when you are optimising your website.

Dwell time is the amount of time people spend on your web pages before navigating away.

If your website is clean and easy to use with useful, informative content then users will stay longer and delve deeper into your site.

If you want to improve your website usability ask 2 non tech savvy people to test it and watch as they navifate through your site, noting the places they get stuck. Or you can pay for feedback at feedbackarmy.com starting at $20

How making your website more user friendly can help you to rank better

Dwell time is a much over looked factor when you are optimising your website.

Dwell time is the amount of time people spend on your web pages before navigating away.

If your website is clean and easy to use with useful, informative content then users will stay longer and delve deeper into your site.

If you want to improve your website usability ask 2 non tech savvy people to test it and watch as they navigate through your site, noting the places they get stuck. Or you can pay for feedback at feedbackarmy.com starting at $20

How does Google actually work? Part 1

How does Google actually work?
Isn’t that the question we would all love a definitive answer to?

Google’s aim comes down to one simple thing, providing the best possible search results for its users.

Unlike other search engines the Google algorithim takes many factors into consideration, over 200 in fact.

Yet, even after all the algorirhim updates over the last few years and regular outreach from Googles anti spam team – people are STILL trying to cheat their way to the top.

Back to my original question, so how does Google work?
Simply, by calculating a score based on the relevance of your website to the users search query, every time that a seach query is entered – results are based on the users location, previous search history and demographics such as social media habits. If you are a frequent Facebook user then you are more likely to see Facebook pages appear in your search results than users who don’t have a Facebook account.